
DUBLIN, IRELAND – The Emerald Isle is awash in black and gold as Pittsburgh Steelers faithful, both stateside and abroad, eagerly embrace Ireland ahead of Sunday’s highly anticipated clash against the Minnesota Vikings. While the main wave of fans is set to depart Wednesday, many have already begun their Irish immersion, spreading Steelers goodwill across the picturesque landscape.

Max Starks Leads the Charge: A Terrible Towel Tour
Among the early arrivals is a familiar face hard to miss: Super Bowl champion offensive lineman Max Starks. Starks is on a special “Terrible Towel tour,” kindling Steelers pride one town at a time. “It’s been very, very just lovely. The hospitality has been great, and a lot of fun people here,” Starks shared, recounting a recent visit to the University of Limerick where he spotted students proudly sporting Pittsburgh Steelers gear.
Starks is leaving behind a trail of custom Irish Terrible Towels, a symbolic gesture connecting the team’s storied history with its passionate global fanbase. This international presence is a testament to the Steelers’ enduring legacy, stretching back to their 1997 preseason game against the Bears in Dublin, orchestrated by the late Dan Rooney.

Fulfilling Dan Rooney’s Dream
This game, a regular-season fixture, holds profound significance, particularly in the context of Dan Rooney’s deep affection for Ireland. Mr. Rooney, who served as the American ambassador to Ireland during Starks’ playing days, championed the idea of bringing American football to the country he loved. “This would have meant the world to him, two things that he loved, coming together at one time, and being able to just share that history, that love, and that passion for both things, Ireland and the Steelers, it would have been the perfect thing for Mr. Rooney,” Starks emphasized.
The Steelers’ return to Ireland fulfills a dream, solidifying the bond between the team and the nation, a bond nurtured by Rooney’s vision and dedication.

South Hills Crew Embraces Irish Culture
Beyond the official ambassadors, a contingent of four friends from Pittsburgh’s South Hills is fully immersing themselves in the Irish experience. Dakota Erb and his coworkers describe their journey as “breathtaking,” splitting their time between world-class golf courses and the vibrant local culture.
“We’re golfing at a couple of different locations, so we’re golfing right below Northern Ireland,” Erb explained. When not on the links, they’re exploring Irish life, savoring local cuisine, and indulging in the country’s famed pub scene. This past Sunday, they easily found a spot to watch the Steelers-Patriots game, experiencing the unique blend of local enthusiasm and American football fandom.
“A lot of [fans] were enthusiastic. They didn’t know a lot of the rules, no penalties or anything, but they kind of cheered when we cheered and booed when we booed,” Erb recounted, highlighting the infectious atmosphere created by the visiting Steelers fans.

A Warm Irish Welcome
The spirit of Sunday’s game is palpable throughout Ireland. “They have the Steelers flags, the Vikings flags flying high here, which is awesome,” Erb observed. The local population’s embrace of the NFL spectacle is evident, with fans sporting team gear becoming instant conversation starters. “If you have any Steelers gear on a T-shirt or a jersey, they’re going to be coming up to you and trying to create a conversation about the games.”
This overwhelmingly warm reception has left a lasting impression on the visiting fans. “I definitely think we’re seen in a good light over here,” Erb affirmed, reflecting the positive sentiment shared by many. The NFL International Series continues to bridge cultures, and this trip to Dublin is proving to be a resounding success for the Steelers and their global community.

Looking Ahead to Game Day
As Wednesday marks the departure of the first major wave of fans, anticipation builds for Sunday’s showdown. The Pittsburgh-area couple making a vacation out of the game, the early-morning watch parties planned stateside, and the team’s readiness for international challenges, as noted by Coach Tomlin, all underscore the significance of this event. With several Steelers players also nominated for the Pro Football Hall of Fame’s 2026 class, and ongoing discussions around players like Aaron Rodgers, the NFL landscape remains as dynamic as ever.
For the Steelers, this trip to Ireland is more than just a game; it’s a celebration of global fandom, a tribute to a beloved owner’s legacy, and an unforgettable cultural exchange. The Black and Gold are truly at home, away from home.
By John Shumway, CBS Pittsburgh